There is a treasure trove of small labels across the world who put out great music that isn’t considered financially viable enough for major labels. Great music that has a niche audience of a few thousand (and maybe more – majors generally aren’t interested if the band don’t have the potential to shift 10s of thousands of units). The labels often work closely with artists and designers to produce spectacular results. My friends and I refer to it as the “factory model”, as I’m sure many others do, based on the work on Factory Records. They started small and worked closely with designers such as Peter Saville (who defined the label visually from the very beginning). They were more than a record label, Factory Records produced concepts that helped define a generation, not only of Mancunians but of many Brits as well. A good record label can revolutionise.
See the artwork for 33Hz, Mondkopf...